I’ve been using Air Asia (AA) to fly to destinations around South East Asia on the cheap. They are a Malaysian based low cost carrier, very similar to UK brand easyJet.

In terms of brand consistency, AA really have a different visual presence when comparing them to other South East Asian airlines.

I was pleasantly surprised to stumble across British type designer Rob Clarke’s portfolio a couple of months back, who helped develop the logo and typeface in partnership with Start Creative.

Top job chaps.

Take a moment to look over Rob’s portfolio if you haven’t seen it already. Solid work.